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Transformation 2011 – STRATA's "Post" Newsfeed
March 09, 2011 | 10:42am
(Originally appearing in iMedia Connection)
The STRATA gang was in Austin this week for the 4A’s event, Transformation 2011. We set up “shop” as an exhibitor and showcased our new digital product, AMBIT. Basically, digital and mobile definitely dominated the event in a big way. Below is a quick snap shot of major themes we tweeted during the event: (visit our twitter – @gotostrata – for additional real time updates)
TV: The Really Big Show that Aint Over Yet
January 31, 2011 | 12:42pm
(Originally appearing in BrandWeek)
When I was growing up, I was like most kids: I watched The Ed Sullivan Show every Sunday evening on CBS with my parents. Back then, in the 1960s, TV really was king—and so was Sullivan. He was the electron impresario, the Oprah (if I can bend the metaphor a bit) of his era. An appearance on Sullivan’s stage—or, Studio 50 to the CBS folks—could make your whole career. Witness the Beatles.
These days, as I watch the growing number of people heading off to the Apple Store for their iPads, I feel the gentle tug of those early days when TV was a family event and everyone would gather around the “set.” A couple of years ago, USA Today reported that, on average, the American home now contains more TVs than people. So, forget about the family gathering around anything—let alone a TV.
So you probably think I’m ready to shift into that familiar dirge—the elegy (c’mon, you’ve heard it plenty) that TV is dying or that digital has, at least, kicked it off its throne; that the digital future is here, and all the rest of it. Well, not so fast. Consumer buying power is beginning to rise again, and I believe this bodes well for the TV networks, their advertisers and the ad agencies, too.
Historically, at least, TV has long been advertisers’ favorite medium. But as we’ve seen over the last few years, when corporate profits dip, so does the TV ad budget. Nowhere
Association of Hispanic Ad Agencies 2010 Conference Review
October 13, 2010 | 10:58am
I recently had the opportunity to attend the AHAA (Association of Hispanic Advertising Agencies) Conference in Miami, Florida. We have attended this conference the last couple of years and it is always a great event that allows us to showcase STRATA to the Hispanic market. I always love conferences like this because it allows us to interact face-to-face with the key players of current and future agencies (all in the same place).
I know this doesn’t come as a surprise to many of you but the Hispanic market is growing and the needs of this segment need to be addressed. The AHAA conference showed a shift in the mindset of agencies by focusing on understanding the Hispanic consumer in more detail, defining various Hispanic households into various categories and targeting those categories with distinct campaigns and messages.
TAB in Review - Hot and Helpful!
August 17, 2010 | 4:26pm
It’s always a pleasure to visit Austin for the Texas Association of Broadcasters (TAB) annual convention. August in Austin is always the same – hot! (I don’t know how those Longhorn football players handle it, but that’s a topic for another day.) I have attended the TAB show for a number of years now and I’m always impressed that no matter the format - TV, radio, digital concerns – the TAB handles it all, offering what’s billed as the largest state convention in the country.
Social Media is Changing Advertising
June 30, 2010 | 3:42pm
Many media buyers that we hear from say that their clients are more and more interested in putting dollars into social media advertising. According to a recent Nielsen report, the world now spends over 110 billion minutes on social networks and blog sites. It also pointed out that consumers spent more than five and a half hours on social media sites like Facebook and Twitter in December 2009. That is an increase of 82% from the same time a year earlier.
Political Advertising Affects Everyone
March 12, 2010 | 12:10pm
If you have one shot at keeping your job what do you do? For many politicians, they launch a television campaign. Television commercials are still the avenue of choice for politicians and this is a huge election year for senate, house and gubernatorial races. You couple that with the recent Supreme Court decision to open campaign finance limits, and the floodgates are wide open for political advertising and lobbying groups like healthcare, energy providers and many more.
Predictions… Results… Changing Landscape
January 26, 2010 | 3:02pm
Electronic channels have definitely changed the advertising industry and are shaping the future of this space. According to a recent article by Jennifer Seidel of the 4A’s, “Advertising has undergone dramatic changes…Digital technologies have transformed the way we do business.” Here at STRATA we see that change every day. We had over 2.6 million electronic orders and invoices flowing through our systems in 2009. We expect that number to climb higher this year.
The New STRATA Logo
October 16, 2009 | 7:55pm
25 years have passed since STRATA started as a small software company. Now, we are in virtually every corner of the media buying and selling business with over 12,000 users. We have definitely evolved and we knew we needed a new brandmark that describes what we are today and into the future.
