Strata

Tom Gombas Vice President, Cable Products

“A passion for the job, caring for my clients and dedication to the industry,” Tom Gombas exclaims with a smile.  Those are the three key things that STRATA’s Vice President, Cable Products brings to the job each and every day.  “That’s what I’ve tried to instill in my team and what I feel we bring to our clients on a regular basis.”

Gombas is responsible for development, sales and support of all cable media products for STRATA.  In this role, Gombas leads a team in the development, support, sales, and training of a suite of industry leading software tools.  He drives new product advancement as well as strategic alliances within the cable industry.  

“We have great software and better support.  Our Client Service and Training is second to none.  Our clients love it.” 

Prior to joining STRATA, Gombas worked in ad sales management positions at a number of MSO’s for over 20 years.  During his tenure with the largest cable ad sales operation in Southern California, Gombas successfully headed numerous mergers, acquisitions and technical upgrades while continuing to drive significant increases in sales revenue. 

“It was during this time when I really was entrenched in the media selling industry that I learned that there were more efficient ways of doing business.”  Gombas designed advanced account management and yield management pricing systems and initiated them within the large regional operation.  Gombas’ career in ad sales brings direct experience from small, medium, and large market cable sales organizations.

“What really excites me now is the direction that the industry is going with Advanced Advertising, set top box data, mobile advertising and mobile video, and we are leading the charge.  It is an amazing time to be in this business.”

When not at work Gombas loves doing photography.  “As a kid I had a darkroom.  Now that I have kids, I got back into it to document what they do.  It’s a fun hobby and I have snapped some great action shots of my oldest son’s mighty Chargers flag football team!”