Strata

February 2012

• February 3

  Consumers Turn to Social Media for Presidential Campaign Info

  Originally appearing at eMarketer.com on February 2, 2012
  
  Candidates’ ad agencies invest more heavily in Facebook than Twitter, while Twitter wins out over blogs for more posts about the race 
  
  Social media sites play an important role in providing information about the Republican primary races and the upcoming presidential election in general. A Digitas survey conducted by Harris Interactive found that the majority of social media users turn to Facebook, Twitter and other social networks to learn more about the presidential candidates. >Read More

• February 3

  Media Buyers Say Ad Spend Climbing

  
  Posted by John Shelton at iMediaconnection.com on February 2nd, 2012
  
  As some of you may already know, we survey media buying executives every quarter to identify major advertising trends.  The most recent STRATA Survey, conducted during Q4 2011, provided some important bellwether points around such areas as the economy, mobile, social media and platform focus. Below are a few of the main findings from the January 2012 release, but be sure to check out the full report here. >Read More

• February 3

  Agencies Say Spot TV Top Ad Medium of Choice in Q4 - 2011

  
  Originally appearing at MarketingCharts.com on January 31, 2011
  
  The top medium of choice for clients in Q4 2011 was spot TV (broadcast and cable), reported by 51% of agencies, according to a survey released in January 2012 by STRATA. Digital was second, cited by 31% of agencies, down 9% from Q3, followed by spot radio (8%). Spot TV (broadcast) continues to be an area of interest, with 28% of those surveyed saying they are more focused on it than a year ago, up 12% from Q4 2010. Agencies are similarly excited about spot cable, with 26% saying they are more focused on it than a year ago, representing 66% growth from the previous year. In fact, 38% feel that spending will never be greater for digital than traditional media.

    >Read More

January 2012

• January 27

  STRATA Survey: Ad Spending Climbs; Digital Hits Plateau?

  Advertising Trends Identified in 4th Quarter Agency Survey
  
  CHICAGO, IL (January 24, 2012) – Optimism returns to the media buying industry after it reports impressive growth during the fourth quarter 2011, according to a new STRATA quarterly survey of leading advertising agencies. The industry is confident that business and client spending on advertising will continue to increase in 2012. However, the STRATA Survey noted that Digital advertising was flat during the fourth quarter, but Mobile is building momentum.  >Read More

• January 26

  Media buyers optimistic about ad spending increases

  
  Originally appearing on BtoB Media Business’s www.btobonline.com, 1/26/12
  
  Chicago—Media buyers are optimistic that ad and marketing spending will increase this year over 2011, according to a quarterly survey of advertising agencies conducted by STRATA, a producer of media buying and selling software. Eighty-one percent of respondents said they expect their clients’ advertising and marketing spending to increase or stay the same this year compared with 2011. >Read More

• January 26

  STRATA Survey: More media hiring in 2012

  
  Originally appearing on Media Life, 1/26/12
  
  It may be a better year for advertising and for media jobs in 2012. That’s according to the quarterly survey of advertising agencies conducted by STRATA, a Chicago-based media buying and selling software provider. Forty-nine percent of respondents to the fourth-quarter survey said they believe the first half of 2012 will be better than the second half of 2011 for advertising, with an increase in business compared to the same time last year. >Read More

• January 11

  Yahoo Readies Its Advertising Arm for Election Season

  
  
  Cox Digital Solutions, CampaignGrid partner with Yahoo for election ads
  Originally appearing on Adweek.com  on January 11, 2012 by Ki Mae Heussner
  
  For the past few months, Yahoo has been ramping up its 2012 election coverage, with a new Web show “Remake America,” new blog “The Signal” and new ABC News partnership. Now, it’s making sure that it’s advertising arm is equally ready for the campaign season ahead.
  
  In an announcement today, the Sunnyvale, Calif.-based company disclosed that it was naming Cox Digital Solutions the exclusive national seller of political, issue and advocacy advertising across Yahoo properties for the upcoming election year. >Read More

• January 6

  Politicians’ Spending on Digital Ads Skyrockets

  
  Originally appearing on Mashable Jan. 6, 2012 by Alex Fitzpatrick
  
  Have you been seeing more ads for Mitt Romney or Barack Obama on Facebook and Google these days? That’s because politicians are dramatically increasing their spending on digital advertisements, according to a new survey conducted by STRATA. >Read More

• January 6

  Study: Digital political spending will soar

  
  
  We’re now in election year 2012, and the early indication is what most people suspected: political ad spending will be up versus previous years. Sixty percent of executives at political media buying and ad agencies believe political advertising budgets for this presidential election will increase versus previous years, according to a STRATA survey, >Read More

• January 6

  92% Of Political Ad Buyers Choose Facebook: Report

  
  Originally appearing on All Facebook by David Cohen on January 3rd, 2012
  
  With the Iowa caucus today marking the official start of election season, Strata, which provides software for media selling and buying, conducted a survey on how political advertisers are spending their budgets, and Facebook dominated the social category.
  
  STRATA found that 92 percent of respondents said they >Read More