News: Article

2010

STRATA’s CEO on FOX Business Strategy Room to Talk About a Boost in Political Ad Spend

September 23rd, 2010 | Read more articles from 2010 or Visit the News Archive
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On September 17, STRATA CEO/President John Shelton was interviewed on FOX Business Strategy Room about what is possibly the biggest political advertising year ever.  Data derived from STRATA’s systems show a huge bump in advertising this political season compared to previous years.  From Tea Party messages to national vs. regional TV media buys, John outlines how advertising is being used to sway voters during the 2010 political season. 

 

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