Strata

National Advertising Agency Fogarty Klein Monroe Moves Media Buying to STRATA

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STRATA, a premier media buying and selling software provider, today announced that Fogarty Klein Monroe (FKM), one of the nation’s top advertising agencies, has signed a multi-year agreement to use STRATA’s enterprise software system for their agency wide operations.  The new agreement will provide FKM with an advanced level of efficiency through STRATA’s comprehensive suite of tools for planning, buying, stewardship, optimization and billing.

Founded in 1980, Fogarty Klein Monroe has grown from a firm with 38 clients to a global advertising empire with over a quarter of a billion dollars in billings.  Some of FKM’s major clients include Visa International, Best Western, Fox Sports, Greyhound, Volkswagen, Dell and Yellow Pages. The multi-year deal has STRATA taking over all of their media buying services from MediaBank.

“FKM’s selection of our technology suite will enable them to capitalize even more on their tremendous success by reducing the cost and complexity of their media buying process,” said John Shelton, STRATA President/CEO. “FKM has more than thirty years of industry experience, and we are excited to have the opportunity to work with this quality firm and help them continue to drive high level results.”

STRATA serves nearly half of all media buying firms and their software helps clients more effectively buy and sell media on cable, broadcast, newspaper, radio, outdoor and advanced advertising platforms. 

(also covered in MediaPost - http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=137562)