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SSP Meet Workflow: STRATA Integrates with FatTail

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This article originally apppeard 7/22/11 at www.adexchanger.com

Sell-side platform (SSP) FatTail announced a new integration with media buying workflow and software firm STRATA. The release says that the partnership will allow STRATA’s “media buying agencies to purchase digital assets more efficiently and allow for a faster and more accurate ordering process.” In other words, if you’re a media buyer, you will be able to make display ad buys from FatTail’s publishers through STRATA’s buying software. This is similar to other announced solutions such as MediaBank offering services via its recent AdBuyer acquisition, or Donovan Data Systems enabling purchase of Rubicon Project inventory. Read more: /news-article/strata_and_fattail_integrate_to_streamline_digital_buying_for_ad_agencies/.
Is there an exit for an SSP through a workflow solutions provider - or visa versa?

ABOUT STRATA

STRATA is the nation’s leading provider of media buying and selling software.  The custom solutions supplied by STRATA empower clients to sell and efficiently purchase all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums.  On average, over $50 Billion in advertising dollars flow through STRATA systems per year. 

The whole-scale changes that are occurring in this fragmented media landscape require a customizable and convergent solution. STRATA provides the technology to enable organizations to lead rather than react.  By transforming the way advertisements are placed and tracked, STRATA adds efficiency and precision across traditional and emerging platforms.

Headquartered in Chicago, STRATA has been supplying solutions to the media buying and selling industry since 1983.  STRATA is owned by Comcast Cable http://www.comcast.com/.  For more information, visit www.gotostrata.com http://www.gotostrata.com or call (800) 9 STRATA.

For more information: www.gotostrata.com,
www.facebook.com/STRATA and on Twitter - @gotostrata

For Further Information
Contact: J.D. Miller
Director, Marketing and Communications
STRATA             
312) 222-1555