Strata

Stat of the Day: Media Buyers Are Buying Talent

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Originally published in Advertising Age by Matt Carmichael

Adding to the pool of data showing that the advertising industry is where the jobs are, media buyers are showing a dramatic increase in their hiring intentions over the same period last year, according to a quarterly survey of media-buying companies by Strata. Strata, a software provider for media buyers, has surveyed its customers on a quarterly basis since 2008.

This quarter, the number of firms that anticipate hiring is up from 25% to 43%, which if nothing else indicates increased optimism for the industry in 2011. The optimism is fueled by a (slim) majority of 56% of responding firms reporting an increase in business over first quarter of 2010, and a similar number seeing growth during the first half of 2011 beating the last half of 2010.

Originally appeared in Advertising Age, April 22, 2011: http://adage.com/article/adagestat/stat-day-media-buyers-buying-talent/227153/