2010
April 9th, 2010 | Read more articles from 2010 or Visit the News ArchiveSTRATA STRENGTHENS DIGITAL PRODUCT WITH GOOGLE’S DOUBLECLICK DFA6
STRATA links with Google to take purchasing digital advertising to a new high for media buying agencies. STRATA, the leader in media buying and selling software, now connects with the latest Google ad-serving platform to provide agencies a seamless end-to-end system for placing, tracking and billing digital advertising campaigns.
The platform (DoubleClick’s DART for Advertisers) is the largest digital ad serving provider for media buying agencies in the country. The latest version called DFA6, streamlines workflow while its redesigned trafficking system and powerful reporting features allow users to manage, traffic, serve, and review online display, rich media, and search marketing campaigns across channels. The time-saving system focuses on consistent measurements allowing users to customize reports, view data across multiple web channels, and automate report delivery.
STRATA’s direct link to DFA6 allows agencies to benefit from a streamlined ad campaign workflow. This new link strengthens STRATA’s comprehensive suite of tools for media planning, buying, stewardship, optimization and billing across all forms of digital media, including online display, search, mobile and in-game advertising.
The direct link to DFA6 provides efficiency and precision by allowing users to purchase their digital advertising with one click instead of multiple keying. “Media buyers can handle ad placement, billing and tracking all in one platform through this direct link between STRATA and DFA6,” said John Shelton, STRATA President/CEO. “STRATA’s strength in handling volume media transactions and harnessing the data around them provides agencies with key business insights - to monitor and move their business forward.”
STRATA software helps clients buy and sell all types of media and over its 25 years, has become the industry standard for media buyers and sellers by offering technology and services that truly differentiates companies in the media marketplace.