2012
January 26th, 2012 | Read more articles from 2012 or Visit the News ArchiveSTRATA Survey: More media hiring in 2012
Originally appearing on Media Life, 1/26/12
It may be a better year for advertising and for media jobs in 2012. That’s according to the quarterly survey of advertising agencies conducted by STRATA, a Chicago-based media buying and selling software provider. Forty-nine percent of respondents to the fourth-quarter survey said they believe the first half of 2012 will be better than the second half of 2011 for advertising, with an increase in business compared to the same time last year. And 31 percent say they plan to hire in 2012, up from 29 percent in third quarter 2011 and 28 percent at the same time last year. Clients were most interested in spot TV during fourth quarter, with 51 percent saying that was the top medium. Digital was second at 31 percent, though that was down 9 percent from the previous quarter. Spot radio was third at 8 percent. Also of note: 46 percent said they will seek out alternative media in the coming year to avoid competing with political on spot TV.
